'I wish them well': Mary-Louise Parker reacts to ex Billy Crudup's wedding to Naomi Watts. Leonardo DiCaprio's multi-million dollar four-house compound in the Hollywood Hills undergoes major renovation I still find myself scouting around for a staff member - or anyone - to tell me that, yes, it's okay, I can just walk out with my bag without notifying anyone. Stepping out of the store, I'm not asked to scan my phone again: magically, Amazon will charge me for the items I've picked without me having to do anything. People hoping to shoplift should think twice about trying to bag freebies: the heavy camera presence makes it nearly impossible to sneak so much as a candy bar into your jacket without one of the sensors picking up on it. The fact that the store limits face-to-face interaction is also reassuring in the age of Covid-19, however, shoppers were not exactly socially distancing in the shop to begin with. You'd need to calculate everything as you go to keep track of your spending and since you just have to walk out once you're done, it feels you could overspend on items you don't really need. As Claire picked up a loaf of bread, she caught three cameras behind her (top right) The security system around the shop doesn't use facial recognition, but Amazon has said in-store information would only be associated to a customer's Amazon account for up to 30 days.įemail reporter Claire Toureille visited the store in Ealing to see if the experience was as 'frictionless' as Amazon claims it is. The store is the first of its kind in the UK, and Amazon, which already has 20 similar stores around the US, is reportedly looking to open some more in Greater London.Ĭampaigners have raised concerns regarding shoppers' privacy. Once done, there is no till, and the shoppers can leave the store without technically paying, but will receive a receipt later and be charged for their purchases via their Amazon account. Opened today in Ealing, West London, customers scan a barcode from the Amazon app on their phone and inside, cameras and depth-sensors developed with deep-learning artificial-intelligence techniques monitor what customers pick up and put back on the shelves. A shop where you pop what you want in your bag and waltz out the door without queuing at the till sounds rife with pitfalls, but that's the seamless experience promised by the UK's first Amazon Fresh store.
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